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First of all, C3G is an antioxidant. Compared to 13 other anthocyanins, it came out tops. Its strength was 3.5 times that of Trolox, a potent analogue of vitamin E.12 The antioxidant activity of C3G was shown both in test tube experiments4,12-14 and in rats fed the compound as part of their diet.6 In one lab test it showed over 6 times the potency of vitamin E (?-tocopherol). In another, in which C3G was tested for the ability to inhibit the oxidation of fat cells by ultraviolet B light, it was at least 40 times as potent as vitamin E.14 Oxidative stress and immune suppression caused by UV light are well-known for their role in the induction of skin cancers.
 
For people living at high elevations like the Andes, something in the diet to inhibit the damaging effects of UV light could be a true cancer preventive.
 
Oxidative stress on the system produces a state in which there is an excess of oxygen-based free radicals. To avoid the damage they can cause to cells, the body produces antioxidants to squelch the free radicals. If they prove insufficient however, the body suffers. In lab model of oxidative stress, rats fed a diet containing C3G for 2 weeks beforehand showed significantly less strain on their livers, including more rapid restoration of liver stores of the vitamin.3 In a similar study, rats fed C3G in liquid form also showed significant protection from markers of oxidative stress, and liver and tissue injury was lowered.
 
Fed to rats in liquid form, C3G significantly suppressed acute inflammation brought on by over-active immune cells and the elevated free radical activity that attended the pro-inflammatory state, one that mediates disease states in inflammatory conditions.16 Based on the results, it’s just possible that this plant pigment may also suppress the inflammatory response in diseases marked with inflammation. Expect to hear about more studies of the purple corn color on that front.
 
Could the anthocyanin pigment also help prevent cancer? That question was put to the test in rats exposed to a known environmental carcinogen in their diet which causes colorectal cancer. Incidentally, the carcinogen used in the study, known as a heterocyclic amine, is among around 20 other types found in our cooked meats and fish. Sure enough, both the early signs of colorectal cancers and the numbers of malignant and benign tumors that formed in the colons of rats that had the purple pigment in their feed were reduced, and there were no adverse effects
 
The oxidation of fats or lipids in blood serum contributes to a condition known as atherosclerosis. When rats were fed a diet containing a high amount of C3G (2 grams per kilo of feed), their blood serum showed a significantly lower level of oxidation along with a significant decrease in the susceptibility of their serum lipids to undergo oxidation. Yet their body’s natural antioxidants remained unaffected. Another intriguing discovery in this study was that the rats with C3G in their feed also showed significant decreases in levels of total cholesterol — about 16% less.
 
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